If you failed to notice it up until now, this is something that has been staring us in our face. What is it that differentiates a successful UGC/Social-Networking/Web2dotx site from a not so successful one. Its all about getting those conversations between the users going. Examples include Youtube's users replying to youtube videos with youtube videos, the scrapping and messaging features of 'dime a zillion' social networking sites. The network externalities of needing to reply to conversations, brings back users to the site with or without needing to e-mail them repeatedly. There are sites who are able to charge for letting the conversation happen e.g. matrimony/dating. Sites that charge to initiate conversation with total strangers(bigshots), e.g. professional social networks.
So certain types of conversation can be monetized.
I guess then it makes sense to promote and facilitate most type's of conversations and monetize a small group of conversations some of the time to create a viable subscription model.
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